Advertising Today
Advertising is a form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. The messages are conveyed through various mass media, such as television, radio, newspapers and billboards, and of-course numbers of online channels. People nowadays generally run advertisements through various internet platforms, thus digital marketing is doing what it does best: reaching out to more people than ever before. Digital marketing has become a huge industry that is worth billions of dollars each year. The industry has grown in popularity because it’s easy to use and it’s affordable for small businesses.
Why Digital Marketing
Digital marketing is more effective compare to traditional marketing. It covered and reached more targeted audience, it’s cheaper and faster compare to traditional marketing. It can be done without any human interaction which make it more cost-effective. Digital Marketing is not only limited to but also includes SEO (search engine optimization), SEM (search engine marketing), PPC (pay-per-click), Social Media Advertising and other techniques that help with the promotion of your product or service online.
How Digital Marketing Advertisement Affects Us
Advertising has been around for a long time. But with the advent of digital advertising, it has become more difficult to avoid ads. Digital ads are one of the most annoying things about the internet. They are popping up on every website and social media platforms that we visit and they are getting more and more intrusive.
We are constantly being bombarded with all kinds of advertising on the internet. The digital marketing industry is always looking for new ways to get their product in front of their target audience. They use all kinds of tricks to make us click or buy something, even if we don’t really want it.
Privacy & Data Collection
The digital marketing world has evolved so much. It’s not just about reaching your target audience, but also about getting to know them better. This is done through the data you collect through the websites they visit, the content they read, and the ads they see. Privacy is a very important issue and it is one of the most discussed about digital marketing. The digital marketing industry has been criticized for collecting personal data and tracking online behavior and habits.
As we chat, browse and search online, the information we share can be used to tailor ads. This is not a new phenomenon. We have been targeted with ads for years. The difference now is that the data collection methods are more sophisticated and the data points are more diverse.
The next time you’re chatting about something in your messaging apps, you may be surprised to find that the next moment you’re being targeted with ads for products or services related to your conversation. You may also notice that while browsing or searching on Google, you’ll start seeing ads for similar products or services as before. This is because of data collection and AI algorithms which can create a profile of who you are and what your interests might be based on what you share online: from your social media posts to what articles you read.
And Finally…
Don’t you think all these can lead to bigger issues in the society?
Your data is being collected, you’re being targeted, and the ugly truth is you’re being brain washed, hinted and guided to complete the purchasing transaction.
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